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    <title>Contenta AI Blog - AdTech, AI, Media &amp;amp; Monetization Insights</title>
    <link>http://contenta.ai</link>
    <description>Latest insights on AdTech, AI, media, and publisher monetization. Learn about content creation, revenue optimization, and trends shaping digital publishing.</description>
    <language>en</language>
    <lastBuildDate>Wed, 15 Apr 2026 19:42:43 +0300</lastBuildDate>
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      <title>Contenta AI now supports GPT-5</title>
      <link>https://www.linkedin.com/posts/contentaai-ltd_gpt5-openai-publishing-activity-7359582784186634240-zMEs?utm_source=social_share_send&amp;utm_medium=member_desktop_web&amp;rcm=ACoAAAF7M4ABv1djZszCVcoAXn_R1neAZLeXw9c</link>
      <pubDate>Fri, 22 Aug 2025 11:25:00 +0300</pubDate>
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      <turbo:content><![CDATA[<header><h1>Contenta AI now supports GPT-5</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3061-6461-4266-b438-623333663933/121dafs.png"/></figure><div class="t-redactor__text"><a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> now supports GPT-5 from <a href="https://www.linkedin.com/company/openai/">OpenAI</a>, unlocking even more powerful, context-aware, and human-like content creation capabilities.<br /><br />This upgrade means:<br /><br />✨ Smarter topic discovery and prioritisation<br /><br />✨ More accurate, SEO/LLM-ready writing<br /><br />✨ Faster ideation-to-publication workflow<br /><br />Join our waitlist today to secure preferential terms when we launch - link in the first comment.<br /><br /><a href="https://www.linkedin.com/search/results/all/?keywords=%23gpt5&amp;origin=HASH_TAG_FROM_FEED">hashtag#GPT5</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23openai&amp;origin=HASH_TAG_FROM_FEED">hashtag#openai</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23publishing&amp;origin=HASH_TAG_FROM_FEED">hashtag#Publishing</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23monetization&amp;origin=HASH_TAG_FROM_FEED">hashtag#Monetization</a></div>]]></turbo:content>
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      <title>We’re excited to share that Contenta AI</title>
      <link>http://contenta.ai/tpost/we-are-excited-to-share-that-contenta-ai</link>
      <amplink>http://contenta.ai/tpost/we-are-excited-to-share-that-contenta-ai?amp=true</amplink>
      <pubDate>Mon, 04 Aug 2025 11:26:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Contenta AI has been selected for the Google Cloud Startup Program, unlocking access to Google AI innovations, cloud infrastructure, and technical support to accelerate content creation, optimization, and monetization
</description>
      <turbo:content><![CDATA[<header><h1>We’re excited to share that Contenta AI</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3461-3531-4530-b263-363562383133/image.png"/></figure><div class="t-redactor__text">Big news for <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> 🚀<br /><br />We’re proud to share that <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> has officially joined the Professional Publishers Association (<a href="https://www.linkedin.com/company/ppa/">PPA</a>) - the leading network representing the UK’s publishing and media industry.<br /><br />This marks an important step in our mission to empower publishers and content creators with AI-driven tools that streamline editorial workflows, optimize SEO/GEO, and maximize monetization.<br /><br />As part of the PPA community, we look forward to collaborating with industry peers, learning from the best minds in media, and contributing to the evolving future of digital publishing in the UK and beyond.</div>]]></turbo:content>
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      <title>Just attended the Xoogler.co x Lightricks</title>
      <link>https://www.linkedin.com/posts/contentaai-ltd_xoogler-lightricks-genai-activity-7350996148406419457-Di6o?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAD0wZbgBUZR_YMPfqARumn75mFusOo2VQV8</link>
      <pubDate>Thu, 24 Jul 2025 23:18:00 +0300</pubDate>
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      <turbo:content><![CDATA[<header><h1>Just attended the Xoogler.co x Lightricks</h1></header><div data-block="gallery"><img src="https://static.tildacdn.com/tild6532-3737-4364-a461-643635393630/1752614055073.jpeg"/><img src="https://static.tildacdn.com/tild3532-3663-4530-a633-323432613863/1752614054188.jpeg"/></div>Contenta AI has been selected for the Google Cloud Startup Program, unlocking access to Google AI innovations, cloud infrastructure, and technical support to accelerate content creation, optimization, and monetization
]]></turbo:content>
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      <title>We added these courses to our new hire onboarding pack</title>
      <link>https://www.linkedin.com/posts/contentaai-ltd_anthropic-academy-claude-api-development-activity-7368861632468262912-DY7s?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAD0wZbgBUZR_YMPfqARumn75mFusOo2VQV8</link>
      <pubDate>Mon, 08 Sep 2025 17:40:00 +0300</pubDate>
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      <turbo:content><![CDATA[<header><h1>We added these courses to our new hire onboarding pack</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3839-3139-4365-b963-663536333434/Group_1185979204.png"/></figure>Contenta AI has been selected for the Google Cloud Startup Program, unlocking access to Google AI innovations, cloud infrastructure, and technical support to accelerate content creation, optimization, and monetization
]]></turbo:content>
    </item>
    <item turbo="true">
      <title>Contenta AI joined the Future of Media Technology Conference in London</title>
      <link>http://contenta.ai/tpost/contenta-ai-joined-the-future-of-media-technology-conference</link>
      <amplink>http://contenta.ai/tpost/contenta-ai-joined-the-future-of-media-technology-conference?amp=true</amplink>
      <pubDate>Fri, 12 Sep 2025 17:55:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Contenta AI joined the Future of Media Technology Conference in London, connecting with publishers and media innovators to explore how technology is reshaping the future of content
</description>
      <turbo:content><![CDATA[<header><h1>Contenta AI joined the Future of Media Technology Conference in London</h1></header><div data-block="gallery"><img src="https://static.tildacdn.com/tild3165-3063-4664-b332-303966393664/1757611206403.jpeg"/><img src="https://static.tildacdn.com/tild3066-6134-4537-a464-663535363730/1757611206707.jpeg"/><img src="https://static.tildacdn.com/tild3664-6139-4061-b932-303636623638/1757611206629.jpeg"/></div><div class="t-redactor__text"><a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> joined the Future of Media Technology Conference in London - connecting with media innovators and publishers from across the globe, from Helsinki to California.<br /><br />We had inspiring conversations on how technology is reshaping the future of content, with plenty of real-world case studies and forward-looking ideas.<br /><br />Kudos to the organizing teams at <a href="https://www.linkedin.com/company/ppa/">PPA</a>, <a href="https://www.linkedin.com/company/press-gazette/">Press Gazette</a>, <a href="https://www.linkedin.com/company/progressive-media-investments/">Progressive Media Investments</a>, and others for putting together such a valuable event!</div>]]></turbo:content>
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      <title>Sneak Peek: A new feature is coming to Contenta AI</title>
      <link>http://contenta.ai/tpost/a-new-feature-is-coming-to-contenta-ai</link>
      <amplink>http://contenta.ai/tpost/a-new-feature-is-coming-to-contenta-ai?amp=true</amplink>
      <pubDate>Sat, 13 Sep 2025 17:57:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Get a sneak peek at a new Contenta AI feature that gives publishers direct access to royalty-free, high-quality images inside the content creation workflow</description>
      <turbo:content><![CDATA[<header><h1>Sneak Peek: A new feature is coming to Contenta AI</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild6536-3336-4833-a661-616433646261/Group_1185979205.png"/></figure><div class="t-redactor__text">Sneak Peek: A new feature is coming to <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a>.<br /><br />We’re excited to preview a feature that gives publishers direct access to royalty-free, high-quality images - seamlessly integrated into the content creation workflow.<br /><br />This means faster, easier publishing with unique visuals that match every story. Powered by leading image libraries like <a href="https://www.linkedin.com/company/getty-images/">Getty Images</a>, <a href="https://www.linkedin.com/company/unsplash/">Unsplash</a>, <a href="https://www.linkedin.com/company/reuters/">Reuters</a>, <a href="https://www.linkedin.com/company/associated-press/">The Associated Press</a>, and more.<br /><br />Helping editorial teams focus on what matters most: delivering impactful stories with the right imagery.<br /><br />Publishers can now join our waiting list at <a href="http://contenta.ai/">contenta.ai</a> to be the first to try it.</div><h4  class="t-redactor__h4">Watch video in our LinkledIn Profile :</h4><div class="t-redactor__text">https://www.linkedin.com/posts/contentaai-ltd_contenta-ai-images-that-bring-stories-to-activity-7372281825848893440-RNYc/?utm_source=li_share&amp;utm_content=feedcontent&amp;utm_medium=g_mb_web&amp;utm_campaign=copy</div>]]></turbo:content>
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      <title>We’re proud to share that Contenta AI has officially joined the Professional Publishers Association (PPA)</title>
      <link>http://contenta.ai/tpost/contenta-ai-has-officially-joined-the-professional-publishers-association-ppa</link>
      <amplink>http://contenta.ai/tpost/contenta-ai-has-officially-joined-the-professional-publishers-association-ppa?amp=true</amplink>
      <pubDate>Sun, 10 Aug 2025 20:33:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Contenta AI has officially joined the Professional Publishers Association (PPA), strengthening its mission to help publishers and content creators streamline workflows, improve SEO/GEO, and grow monetization
</description>
      <turbo:content><![CDATA[<header><h1>We’re proud to share that Contenta AI has officially joined the Professional Publishers Association (PPA)</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3162-3930-4230-b032-326161336332/ppa_tilda.png"/></figure><div class="t-redactor__text">Big news for <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> 🚀<br /><br />We’re proud to share that <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> has officially joined the Professional Publishers Association (<a href="https://www.linkedin.com/company/ppa/">PPA</a>) - the leading network representing the UK’s publishing and media industry.<br /><br />This marks an important step in our mission to empower publishers and content creators with AI-driven tools that streamline editorial workflows, optimize SEO/GEO, and maximize monetization.<br /><br />As part of the PPA community, we look forward to collaborating with industry peers, learning from the best minds in media, and contributing to the evolving future of digital publishing in the UK and beyond.</div>]]></turbo:content>
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      <title>3 Weeks to Web Summit Lisbon! 🇵🇹</title>
      <link>http://contenta.ai/tpost/3-weeks-to-web-summit-lisbon</link>
      <amplink>http://contenta.ai/tpost/3-weeks-to-web-summit-lisbon?amp=true</amplink>
      <pubDate>Mon, 20 Oct 2025 20:42:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Web Summit Lisbon is just 3 weeks away. Meet Contenta AI to explore how agentic AI is transforming content creation and monetization for publishers, creators, and investors</description>
      <turbo:content><![CDATA[<header><h1>3 Weeks to Web Summit Lisbon! 🇵🇹</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild6462-3339-4162-b565-366463626333/Tilda_summit.png"/></figure><div class="t-redactor__text">3 Weeks to <a href="https://www.linkedin.com/company/web-summit/">Web Summit</a> Lisbon! 🇵🇹<br /><br />We’re gearing up for one of the biggest tech events of the year - Web Summit 2025 (Nov 10 - 13) - and the <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> team can’t wait to meet you there!<br /><br />Whether you’re a publisher, creator, or investor, book a meeting with us or stop by our booth to discover how Agentic AI is transforming content creation and monetization.<br /><br />Book a meeting with our team via the following link to connect with us in Lisbon: <a href="https://lnkd.in/eqnZKDDh">https://lnkd.in/eqnZKDDh</a><br /><br />------------------------------<br /><br />On November 9, hundreds of startup founders, investors, and innovators will gather at Unicorn Factory Lisboa for the Tech Run - a one-of-a-kind event where sport meets innovation and networking. Use promo code WSATTECHRUN20 for 20% off registration. For more info - <a href="https://lnkd.in/dmAYKfda">https://lnkd.in/dmAYKfda</a><br /><br />Last but not least: if you’re an investor and would like a 20% discount on a Platinum Investor Ticket, reach out - we can help facilitate it.</div>]]></turbo:content>
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      <title>Signed up for Web Summit as a startup? Get ready to be bombarded by spammers</title>
      <link>http://contenta.ai/tpost/signed-up-for-web-summit-as-a-startup</link>
      <amplink>http://contenta.ai/tpost/signed-up-for-web-summit-as-a-startup?amp=true</amplink>
      <pubDate>Wed, 22 Oct 2025 20:43:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild6563-3939-4362-b330-653231396238/Spam.png" type="image/png"/>
      <description>A lighthearted look at the Web Summit ALPHA startup starter pack, from white sneakers and sticker-covered MacBooks to startup culture, coffee, and pitch-perfect conference moments
</description>
      <turbo:content><![CDATA[<header><h1>Signed up for Web Summit as a startup? Get ready to be bombarded by spammers</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild6563-3939-4362-b330-653231396238/Spam.png"/></figure><div class="t-redactor__text">Signed up for <a href="https://www.linkedin.com/company/web-summit/">Web Summit</a> as a startup? Get ready to be bombarded by spammers offering to “sell you the exclusive attendee list.”<br /><br />Either <a href="https://www.linkedin.com/company/web-summit/">Web Summit</a> got hacked, or the scammers are just running the world’s most ambitious copy-paste experiment.<br /><br />So here’s a thought -<br /><br />💭 How safe is your PII data?<br />💭 What’s the actual price of privacy these days?<br />💭 And what pre-event services do founders actually find valuable?<br /><br />Because right now, the only matchmaking we are seeing is between founders and spammers.<br /><br />If you want a real connection - skip the “exclusive lists.” Just drop DM and let’s grab a coffee/tea at the Summit instead!</div>]]></turbo:content>
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      <title>Here is the Web Summit ALPHA Startup Starter Pack</title>
      <link>http://contenta.ai/tpost/here-is-the-web-summit-alpha-startup-starter-pack</link>
      <amplink>http://contenta.ai/tpost/here-is-the-web-summit-alpha-startup-starter-pack?amp=true</amplink>
      <pubDate>Thu, 23 Oct 2025 20:45:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild3338-3062-4037-b734-383033336565/Tilda_cntnc.png" type="image/png"/>
      <description>A lighthearted look at the Web Summit ALPHA startup starter pack, from white sneakers and sticker-covered MacBooks to startup culture, coffee, and pitch-perfect conference moments
</description>
      <turbo:content><![CDATA[<header><h1>Here is the Web Summit ALPHA Startup Starter Pack</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3338-3062-4037-b734-383033336565/Tilda_cntnc.png"/></figure><div class="t-redactor__text">Here is the <a href="https://www.linkedin.com/company/web-summit/">Web Summit</a> ALPHA Startup Starter Pack<br /><br /><br /><br />👟 White sneakers<br />💻 MacBook covered in startup stickers<br />☕ Flat white (mandatory) + Pastel de nata (optional, but recommended)<br />🎤 Profile photo mid-pitch with “disrupt” somewhere in the caption<br /><br />We’re not judging. We’re part of it 🫠</div>]]></turbo:content>
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      <title>2 weeks to go until Web Summit Lisbon!</title>
      <link>http://contenta.ai/tpost/two-weeks-to-go-until-web-summit</link>
      <amplink>http://contenta.ai/tpost/two-weeks-to-go-until-web-summit?amp=true</amplink>
      <pubDate>Mon, 27 Oct 2025 21:52:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Web Summit Lisbon is just 2 weeks away. Meet Contenta AI to explore how agentic AI helps publishers and creators improve content and monetization</description>
      <turbo:content><![CDATA[<header><h1>2 weeks to go until Web Summit Lisbon!</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild6635-3064-4666-a461-623935626436/2weeks.png"/></figure><div class="t-redactor__text">2 weeks to go until <a href="https://www.linkedin.com/company/web-summit/">Web Summit</a> Lisbon!<br /><br />If you haven’t booked a meeting with us yet - now’s the time!<br /><br />Time slots are disappearing faster than pastéis de nata at Pastéis de Belém 😋<br /><br />Let’s meet, chat, and explore how <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> is helping publishers and creators level up their content and monetization with Agentic AI.<br /><br />Find the link to book a meeting with our team in the first comment below.</div>]]></turbo:content>
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      <title>87 minutes a day. That’s how much time the average employee loses just switching between tools.</title>
      <link>http://contenta.ai/tpost/minutes-a-day-thats-how-much-time-the-average-employee-loses</link>
      <amplink>http://contenta.ai/tpost/minutes-a-day-thats-how-much-time-the-average-employee-loses?amp=true</amplink>
      <pubDate>Tue, 28 Oct 2025 21:55:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild6534-3134-4562-a162-313132336237/110.png" type="image/png"/>
      <turbo:content><![CDATA[<header><h1>87 minutes a day. That’s how much time the average employee loses just switching between tools.</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild6534-3134-4562-a162-313132336237/110.png"/></figure><div class="t-redactor__text">⏳ 87 minutes a day.<br /><br />That’s how much time the average employee loses just switching between tools.<br />Publishers feel this pain even stronger.<br />Content, analytics, monetization, ads — they all live in different ecosystems.<br />And every extra click = lost focus, lost time, lost money.<br /><br />•The average company uses 132 different SaaS tools.<br />•Spends $9,000+ per employee per year.<br />•And 53% of licenses sit unused.<br /><br />When your workflow is scattered across 10+ platforms, it’s not just messy — it’s expensive.<br /><br />🚀 That’s why we’re building Contenta AI — a single platform for publishers and creators to:<br /><br />•cut down tool chaos,<br />•give teams their time back,<br />•and make content creation actually enjoyable (and profitable).<br /><br />One clean interface for writing, analytics, planning, and monetization.<br />Less friction. More focus. Real impact.</div>]]></turbo:content>
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      <title>Brilliant session from PA Media, the UK's leading provider of multimedia content and services for journalists.</title>
      <link>http://contenta.ai/tpost/brilliant-session-from-pa-media</link>
      <amplink>http://contenta.ai/tpost/brilliant-session-from-pa-media?amp=true</amplink>
      <pubDate>Fri, 07 Nov 2025 21:56:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
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      <description>Contenta AI shares insights from a brilliant PA Media session on using AI and video to help publishers create faster, adapt content across formats, and stay visible across platforms
</description>
      <turbo:content><![CDATA[<header><h1>Brilliant session from PA Media, the UK's leading provider of multimedia content and services for journalists.</h1></header><div data-block="gallery"><img src="https://static.tildacdn.com/tild3763-3338-4233-a264-636432646137/1762515834496.jpeg"/><img src="https://static.tildacdn.com/tild3331-6131-4961-b634-656130666430/1762515834277.jpeg"/><img src="https://static.tildacdn.com/tild6337-3230-4131-a238-623830323064/1762515835296.jpeg"/></div><div class="t-redactor__text">Brilliant session from <a href="https://www.linkedin.com/company/-pa-media/">PA Media</a>, the UK's leading provider of multimedia content and services for journalists.<br /><br />The discussion hosted by the <a href="https://www.linkedin.com/company/ppa/">PPA</a> on leveraging <a href="https://www.linkedin.com/search/results/all/?keywords=%23ai&amp;origin=HASH_TAG_FROM_FEED">hashtag#AI</a> for faster, more accurate creations, adapting to <a href="https://www.linkedin.com/search/results/all/?keywords=%23video&amp;origin=HASH_TAG_FROM_FEED">hashtag#video</a> across different forms and formats, and helping publishers stay visible across every platform truly hit all the right notes.<br /><br />Thanks to <a href="https://www.linkedin.com/company/ppa/">PPA</a> and <a href="https://www.linkedin.com/company/-pa-media/">PA Media</a> for the insightful presentations and conversations - looking forward to the next sessions!</div><h4  class="t-redactor__h4">Read article in our LinkledIn Profile :</h4><div class="t-redactor__text"><a href="https://www.linkedin.com/feed/update/urn:li:activity:7392538111664160768/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/feed/update/urn:li:activity:7392538111664160768/</a></div>]]></turbo:content>
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      <title>Wow! What an incredible three days at Web Summit!</title>
      <link>http://contenta.ai/tpost/what-an-incredible-three-days-at-web-summit</link>
      <amplink>http://contenta.ai/tpost/what-an-incredible-three-days-at-web-summit?amp=true</amplink>
      <pubDate>Fri, 14 Nov 2025 21:57:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild6634-6263-4538-b835-396439653331/1.jpg" type="image/jpeg"/>
      <description>Contenta AI shares highlights from three incredible days at Web Summit in Lisbon, including exhibition moments, new connections, masterclasses, meetups, and conversations with founders, investors, and potential partners </description>
      <turbo:content><![CDATA[<header><h1>Wow! What an incredible three days at Web Summit!</h1></header><div data-block="gallery"><img src="https://static.tildacdn.com/tild6634-6263-4538-b835-396439653331/1.jpg"/><img src="https://static.tildacdn.com/tild3631-3234-4634-b036-393135623065/2.jpg"/><img src="https://static.tildacdn.com/tild3061-3061-4666-b931-313633373765/4.jpg"/><img src="https://static.tildacdn.com/tild3765-3937-4437-b431-313863613762/3.jpg"/></div><div class="t-redactor__text">Our main exhibition day took place on Day 1, and we were genuinely amazed by the number of high-quality conversations and new connections we made at the booth. The response to our MVP and our approach to assisting content creators and publishers was phenomenal - thoughtful, encouraging, and incredibly energising!<br /><br />Days 2 and 3 were filled with masterclasses, meetups, and inspiring sessions that helped us learn, grow, and exchange ideas with some of the brightest people across a diverse set of industries.<br /><br />A huge thank you to all the brilliant founders, investors, and potential pilot partners who stopped by and shared their time with us.<br /><br />Thank you, Lisbon &amp; Web Summit - we’ll be back!</div>]]></turbo:content>
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      <title>Wishing you and your loved ones a joyful Christmas, good health, and well-deserved time to recharge</title>
      <link>http://contenta.ai/tpost/happy_christmas_and_new_year</link>
      <amplink>http://contenta.ai/tpost/happy_christmas_and_new_year?amp=true</amplink>
      <pubDate>Fri, 26 Dec 2025 13:11:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild6234-3561-4634-a639-363131353461/news_newyear.png" type="image/png"/>
      <description>Contenta AI wishes you and your loved ones a joyful Christmas, good health, and a happy New Year filled with growth, strong partnerships, and new opportunities.
</description>
      <turbo:content><![CDATA[<header><h1>Wishing you and your loved ones a joyful Christmas, good health, and well-deserved time to recharge</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild6234-3561-4634-a639-363131353461/news_newyear.png"/></figure><div class="t-redactor__text">As the year comes to a close, we'd like to take a moment to thank everyone we've had the chance to work with, learn from, and exchange ideas with this year.<br /><br />Wishing you and your loved ones a joyful Christmas, good health, and well-deserved time to recharge🎄<br /><br />May the New Year bring:<br /><br />- new opportunities and bold ideas<br />- sustainable growth in business<br />- strong partnerships and meaningful collaboration<br />- and, most importantly, health and balance<br /><br />Here’s to building, learning, and growing together in the year ahead 🚀</div><h3  class="t-redactor__h3">Happy Holidays and a remarkable New Year!</h3>]]></turbo:content>
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      <title>Contenta AI attended Fueling AI Success with Google in London</title>
      <link>http://contenta.ai/tpost/contenta-ai-attended-fueling-ai-success-with-google</link>
      <amplink>http://contenta.ai/tpost/contenta-ai-attended-fueling-ai-success-with-google?amp=true</amplink>
      <pubDate>Mon, 23 Feb 2026 13:15:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild3139-3534-4630-a133-353139333736/1082.jpg" type="image/jpeg"/>
      <description>Contenta AI attended Fueling AI Success with Google in London, joining panels, live demos, and discussions on how AI is being built and used in the real world.</description>
      <turbo:content><![CDATA[<header><h1>Contenta AI attended Fueling AI Success with Google in London</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3139-3534-4630-a133-353139333736/1082.jpg"/></figure><div class="t-redactor__text">🚀 This week, <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a> attended Fueling AI Success with Google in London (21 January) — and honestly, the vibes were great.<br /><br />The event brought together some truly sharp minds and sparked meaningful conversations, live demos, and thoughtful panels on how AI is actually being built and used in the real world — beyond the hype.<br /><br />✨ A few standout moments for us at Contenta AI:<br /><br />• A fantastic panel featuring Rob Cumiskey<br /><br />• A great presentation by David Foster, with insights from John Abel, Derek Butcher, and Tom Cullen from Google<br /><br />• A genuinely enjoyable fireside chat between Pavel Pimshin (Co-Founder, Contenta AI) and Natalia Solano Gutierrez, Head of Product at Luzia (Spain) — full of honest takes and shared learnings<br /><br />🙏 Huge thanks to the Google team for the openness, energy, and quality of discussion.<br /><br />Looking forward to carrying these insights forward and putting them into action.</div><h4  class="t-redactor__h4">Watch video in our LinkledIn Profile :</h4><div class="t-redactor__text"><a href="https://www.linkedin.com/feed/update/urn:li:activity:7420514974847889411" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/feed/update/urn:li:activity:7420514974847889411</a></div>]]></turbo:content>
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      <title>Americans Prefer Free News Over Paid Subscriptions, Survey Finds</title>
      <link>http://contenta.ai/tpost/americans-prefer-free-news-over-paid-subscriptions</link>
      <amplink>http://contenta.ai/tpost/americans-prefer-free-news-over-paid-subscriptions?amp=true</amplink>
      <pubDate>Sun, 01 Mar 2026 18:45:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild3539-6330-4163-b163-633934633638/Screenshot_2026-03-0.png" type="image/png"/>
      <description>A new Pew Research survey finds most Americans prefer free, ad-supported news over paid subscriptions, with only 16% paying for news in the past year.</description>
      <turbo:content><![CDATA[<header><h1>Americans Prefer Free News Over Paid Subscriptions, Survey Finds</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3539-6330-4163-b163-633934633638/Screenshot_2026-03-0.png"/></figure><div class="t-redactor__text">A new study from the <a href="https://www.pewresearch.org/journalism/2026/02/11/few-say-americans-have-a-responsibility-to-pay-for-news/" target="_blank" rel="noreferrer noopener">Pew Research Center</a> highlights a long-standing tension in the media industry: Americans value news, but most do not believe they are personally responsible for funding it.</div><div class="t-redactor__text">According to the research, a majority of U.S. adults say news organizations should primarily rely on advertising revenue rather than subscriptions. In other words, many Americans prefer a model where access to news remains free - supported by ads instead of direct payments from readers.</div><h3  class="t-redactor__h3">Paying for News? A Minority Does</h3><div class="t-redactor__text">The report found that only 16% of Americans say they have paid for news in some form over the past year, whether through subscriptions, memberships, or donations.</div><div class="t-redactor__text">At first glance, 16% may seem small. But in a country of more than 330 million people, that figure represents tens of millions of paying consumers - a substantial base for publishers. Still, it remains far from a majority, reinforcing the challenge media companies face when trying to scale subscription-based models.</div><h3  class="t-redactor__h3">“It’s Not My Responsibility”</h3><div class="t-redactor__text">Focus groups conducted as part of the study revealed another key insight: some participants expressed the view that paying for news is simply not their responsibility. This sentiment reflects a broader cultural expectation shaped by decades of free online content.</div><div class="t-redactor__text">As digital platforms, search engines, and social media have conditioned audiences to expect free access, the perceived value of directly paying for journalism has weakened - even as demand for news remains strong.</div><h3  class="t-redactor__h3">Free Content, Funded by Ads</h3><div class="t-redactor__text">Overall, the findings suggest that most Americans want access to news without a paywall. The preferred trade-off? Watching or tolerating advertising in exchange for free content.</div><div class="t-redactor__text">This dynamic continues to shape the media landscape. Publishers are forced to balance subscription strategies with advertising revenue, sponsorships, events, and alternative monetization models.</div><div class="t-redactor__text">The Pew findings underscore a fundamental reality: while journalism is widely consumed and often appreciated, convincing audiences to financially support it remains one of the industry’s biggest challenges.</div>]]></turbo:content>
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      <title>A quiet shift is happening in AI</title>
      <link>http://contenta.ai/tpost/a-quiet-shift-is-happening-in-ai</link>
      <amplink>http://contenta.ai/tpost/a-quiet-shift-is-happening-in-ai?amp=true</amplink>
      <pubDate>Thu, 05 Mar 2026 12:52:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild3730-3134-4939-a435-613438393939/Tilda_gpt53.png" type="image/png"/>
      <description>For a long time, the conversation around AI focused on benchmarks, bigger models, and impressive demos.</description>
      <turbo:content><![CDATA[<header><h1>A quiet shift is happening in AI</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3730-3134-4939-a435-613438393939/Tilda_gpt53.png"/></figure><div class="t-redactor__text">For a long time, the conversation around AI focused on benchmarks, bigger models, and impressive demos.<br /><br />But the real progress is happening somewhere else. Inside the tools people actually use to work. One example of that shift is the latest update to GPT-5.3. The improvement isn’t about dramatic new capabilities. It’s about something much more practical.<br /><br />AI interactions are becoming:<br />• more natural<br />• more accurate<br />• better at writing<br />• less prone to hallucinations<br />• more useful in everyday workflows<br /><br />In other words, AI is starting to feel less like a tool and more like a working partner. But generating text is only part of the problem creators and publishers face.<br /><br />The bigger challenge is building a repeatable content workflow:<br />• How do you discover the right topics?<br />• How do you structure content for discovery?<br />• How do teams create, optimize, and distribute content efficiently?<br /><br />This is exactly the problem we’re solving at <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a><br /><br />Our goal is to connect powerful AI models like GPT-5.3 with the entire content lifecycle:<br />Trend → Create → Optimize → Distribute → Monetize → Analyze<br /><br />Instead of asking:<br />"Can AI write content?"<br /><br />The better question is:<br />"Can AI help run a content engine?"<br /><br />That’s the direction we believe the industry is heading. And we’re excited to help build it.<br />💬 We’d love to hear your perspective.<br />How do you see AI evolving in content workflows over the next few years?</div>]]></turbo:content>
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      <title>AI Is Not the Enemy of Editors - It’s Their Next Tool</title>
      <link>http://contenta.ai/tpost/ai-is-not-the-enemy-of-editors</link>
      <amplink>http://contenta.ai/tpost/ai-is-not-the-enemy-of-editors?amp=true</amplink>
      <pubDate>Mon, 16 Mar 2026 20:02:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <enclosure url="https://static.tildacdn.com/tild3931-3731-4332-a333-653539303261/Tilda_post.png" type="image/png"/>
      <description>AI is reshaping digital publishing, but it’s not replacing editors. Discover how AI supports SEO, trend insights, and monetization in modern newsrooms.</description>
      <turbo:content><![CDATA[<header><h1>AI Is Not the Enemy of Editors - It’s Their Next Tool</h1></header><figure><img alt="" src="https://static.tildacdn.com/tild3931-3731-4332-a333-653539303261/Tilda_post.png"/></figure><div class="t-redactor__text">At <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a>, we often hear a similar reaction during conversations with editors when AI tools for websites are mentioned: raised eyebrows and visible concern. Many immediately feel threatened – both for their content and for the future of their jobs.<br /><br />But should AI really be considered a threat to digital editors? Absolutely not.<br /><br />Digiday makes a compelling point in its article “AI Will Rewrite Publishers’ Websites in 2026.” AI is a tool, and like any tool, it can help you build – or it can help you destroy. The outcome depends entirely on how it is used.<br /><br />That will likely remain the case for a long time. After all, we still do not see self-driving cars drifting through city streets – simply because they were not programmed that way by humans.<br /><br />The world changes every day. It always has, and it always will. New tools appear constantly. The real question is how we respond to them. Do we panic and hide in a cave, or do we use them to build a comfortable cabin?<br /><br />Some may ask whether AI tools for editors are simply another attempt by the digital publishing industry to cut costs. But the reality is more nuanced.<br /><br />Yes, AI can generate text. However, readers can often detect when something is written entirely by a machine. And writing is only a small part of what modern AI can actually do.<br /><br />AI can help improve SEO, identify emerging trends, and enhance the user experience by highlighting articles that match readers’ interests. It can also support monetization strategies – suggesting better content placement and alignment to create a balance between revenue and reader satisfaction.<br /><br />At <a href="https://www.linkedin.com/company/contentaai-ltd/">Contenta AI</a>, we believe editors should see AI not as a threat, but as a powerful assistant. By embracing the tools of today, editors can spend less time on repetitive tasks and more time focusing on what truly matters: creating high-quality content that informs readers and brings professional satisfaction.</div>]]></turbo:content>
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      <title>Google MCM Explained: How Multiple Customer Management Helps Publishers Access AdX</title>
      <link>http://contenta.ai/tpost/google-mcm-multiple-customer-management</link>
      <amplink>http://contenta.ai/tpost/google-mcm-multiple-customer-management?amp=true</amplink>
      <pubDate>Mon, 06 Apr 2026 20:36:00 +0300</pubDate>
      <author>Pavel Pimshin</author>
      <description>Learn what Google MCM (Multiple Customer Management) is, how it works, Manage Account vs Manage Inventory, and how publishers can access Google AdX and Open Bidding in 2026.</description>
      <turbo:content><![CDATA[<header><h1>Google MCM Explained: How Multiple Customer Management Helps Publishers Access AdX</h1></header><div class="t-redactor__text">Google MCM is now the primary way for small and mid-sized publishers to access Google Ad Exchange (AdX) and premium programmatic demand.</div><div class="t-redactor__text">This guide explains:</div><div class="t-redactor__text"><ul><li data-list="bullet">What Google MCM is</li><li data-list="bullet">How it works</li><li data-list="bullet">AdSense vs Contenta AI Monetization</li><li data-list="bullet">Requirements to join</li><li data-list="bullet">Frequently asked questions (FAQ)</li></ul></div><h2  class="t-redactor__h2">What Is Google MCM?</h2><div class="t-redactor__text"><a href="https://support.google.com/admanager/answer/11130475" target="_blank" rel="noreferrer noopener">Multiple Customer Management</a> (MCM) is a premium (and paid) feature within Google Ad Manager 360 that allows certified partners monetize publisher's inventory. In other words, instead of working directly with Google Ad Exchange, publishers connect through an MCM parent partner.</div><div class="t-redactor__text">This creates two roles:</div><div class="t-redactor__text">Parent Partner</div><div class="t-redactor__text"><ul><li data-list="bullet">Has direct access to Google AdX</li><li data-list="bullet">Manages monetization</li><li data-list="bullet">Optimizes demand and pricing</li></ul></div><div class="t-redactor__text">Child Publisher</div><div class="t-redactor__text"><ul><li data-list="bullet">Owns the website</li><li data-list="bullet">Grants inventory access</li><li data-list="bullet">Receives revenue share</li></ul></div><div class="t-redactor__text">This model replaced Google's older SPM (Scaled Partner Management) program and introduced better transparency, control, and flexibility.</div><h2  class="t-redactor__h2">Why Publishers Use Google MCM</h2><div class="t-redactor__text">Publishers adopt MCM primarily to access premium demand and higher CPMs.</div><div class="t-redactor__text">Key benefits:</div><h4  class="t-redactor__h4">1. Access to Google AdX (Ad Exchange)</h4><div class="t-redactor__text">Google Ad Exchange (formerly DoubleClick Ad Exchange) provides:</div><div class="t-redactor__text"><ul><li data-list="bullet">Premium brand advertisers</li><li data-list="bullet">Real-time bidding competition</li><li data-list="bullet">Higher CPMs vs AdSense</li><li data-list="bullet">Video + Display + In-App + Native formats</li><li data-list="bullet">Global demand sources </li></ul></div><h4  class="t-redactor__h4">2. Open Bidding &amp; Multiple Demand Partners</h4><div class="t-redactor__text">MCM enables:</div><div class="t-redactor__text"><ul><li data-list="bullet">Google's <a href="https://support.google.com/admanager/answer/7128453" target="_blank" rel="noreferrer noopener">Open Bidding</a></li><li data-list="bullet">SSP competition</li><li data-list="bullet">Server-side header bidding</li><li data-list="bullet">Improved fill rate</li><li data-list="bullet">Higher revenue per impression</li></ul></div><h4  class="t-redactor__h4">3. Direct Deals with Tier-1 Advertisers</h4><div class="t-redactor__text">Through MCM, publishers can access:</div><div class="t-redactor__text"><ul><li data-list="bullet">Programmatic Guaranteed deals</li><li data-list="bullet">Preferred Deals</li><li data-list="bullet">PMP (Private Marketplace)</li><li data-list="bullet">Direct brand campaigns</li></ul></div><div class="t-redactor__text">These deals typically generate higher CPMs than open auction.</div><h4  class="t-redactor__h4">4. Yield Optimization &amp; Floor Management</h4><div class="t-redactor__text">MCM partners provide:</div><div class="t-redactor__text"><ul><li data-list="bullet">Dynamic floor pricing</li><li data-list="bullet">Geo-based pricing</li><li data-list="bullet">Format optimization</li><li data-list="bullet">Refresh strategy</li><li data-list="bullet">Demand routing</li><li data-list="bullet">AI-based yield management</li></ul></div><h4  class="t-redactor__h4">5. Ad Formats Beyond Standard Display</h4><div class="t-redactor__text">MCM unlocks:</div><div class="t-redactor__text"><ul><li data-list="bullet">High-impact display</li><li data-list="bullet">Sticky ads</li><li data-list="bullet">Interstitials</li><li data-list="bullet">Rewarded ads</li><li data-list="bullet">Video ads</li><li data-list="bullet">Native ads</li><li data-list="bullet">Offerwall monetization</li></ul></div><hr style="color: #000000;"><h2  class="t-redactor__h2">AdSense vs Contenta AI Monetization</h2><div class="t-redactor__text"><a href="https://contenta.ai/monetization" target="_blank" rel="noreferrer noopener">Contenta AI Monetization</a> (powered by Google MCM) unlocks significantly more monetization opportunities than AdSense alone. Instead of relying on a single demand source, publishers gain access to Google AdX, Open Bidding partners, direct deals with tier-1 advertisers, and advanced audience management. This creates stronger auction competition, higher CPMs, and a scalable, long-term revenue strategy.</div><img src="https://static.tildacdn.com/tild6361-3735-4234-a632-353430336239/Screenshot_2026-04-0.png"><h2  class="t-redactor__h2">Start Monetizing with Premium Demand</h2><div class="t-redactor__text">Ready to move beyond AdSense? Connect your website to Contenta AI Monetization and unlock Google AdX, Open Bidding partners, and direct deals with tier-1 advertisers.</div><div class="t-redactor__text">Create your account: <a href="https://www.app.contenta.ai/en/sign-up">https://www.app.contenta.ai/en/sign-up</a></div><div class="t-redactor__text">or contact our team: sales@contenta.ai</div><h2  class="t-redactor__h2">Requirements to Join</h2><div class="t-redactor__text">To join <a href="https://contenta.ai/monetization" target="_blank" rel="noreferrer noopener">Contenta AI Monetization</a>, your website must meet basic requirements.</div><h4  class="t-redactor__h4">1. Google-compliant website</h4><div class="t-redactor__text">Your site must follow <a href="https://support.google.com/admanager/answer/10502938?hl=en" target="_blank" rel="noreferrer noopener">Google Publisher Policies</a>, including content quality, user experience, and ad placement rules.</div><div class="t-redactor__text">This includes:</div><div class="t-redactor__text"><ul><li data-list="bullet">Original and valuable content</li><li data-list="bullet">No deceptive layouts</li><li data-list="bullet">No invalid traffic (IVT)</li><li data-list="bullet">Proper ad placement</li><li data-list="bullet">Good user experience (UX)</li></ul></div><h4  class="t-redactor__h4">2. Original content</h4><div class="t-redactor__text">Your website should publish:</div><div class="t-redactor__text"><ul><li data-list="bullet">Unique articles</li><li data-list="bullet">Editorial content</li><li data-list="bullet">Regularly updated pages</li><li data-list="bullet">Real value for users</li></ul></div><div class="t-redactor__text">Avoid:</div><div class="t-redactor__text"><ul><li data-list="bullet">Scraped content</li><li data-list="bullet">AI spam pages</li><li data-list="bullet">Auto-generated thin content</li></ul></div><h4  class="t-redactor__h4">3. No restricted content</h4><div class="t-redactor__text">Your site must <strong><u>not</u></strong> include:</div><div class="t-redactor__text"><ul><li data-list="bullet">Adult content</li><li data-list="bullet">Pirated content</li><li data-list="bullet">Illegal downloads</li><li data-list="bullet">Misleading claims</li><li data-list="bullet">Harmful content</li></ul></div><h4  class="t-redactor__h4">4. Valid ads.txt file</h4><div class="t-redactor__text">Your domain must include a valid ads.txt file with authorized sellers and your MCM partner entry. This ensures transparency and allows premium demand sources like Google AdX and Open Bidding partners to bid on your inventory.</div><div class="t-redactor__text">If you're joining <a href="https://contenta.ai/monetization" target="_blank" rel="noreferrer noopener">Contenta AI Monetization</a>, you will need to add the provided entries to your ads.txt file after connecting your website.</div><div class="t-redactor__text">Hint: read this article on how to add your website into Contenta AI Monetization platform and update your ads.txt: <a href="https://support.contenta.ai/docs/31-add-website" target="_blank" rel="noreferrer noopener">https://support.contenta.ai/docs/31-add-website</a></div><h2  class="t-redactor__h2">How Contenta AI Uses Google MCM</h2><div class="t-redactor__text">Contenta AI provides Google MCM access combined with:</div><div class="t-redactor__text"><ul><li data-list="bullet">Google AdX demand</li><li data-list="bullet">Open Bidding partners</li><li data-list="bullet">AI-driven yield optimization</li><li data-list="bullet">Header bidding setup</li><li data-list="bullet">Monetization analytics</li></ul></div><div class="t-redactor__text">Unlike traditional MCM partners, Contenta AI connects <strong>content creation and monetization</strong> in one workflow. </div><div class="t-redactor__text">This allows publishers to:</div><div class="t-redactor__text"><ul><li data-list="bullet">Create SEO content</li><li data-list="bullet">Attract premium advertisers</li><li data-list="bullet">Optimize revenue automatically</li><li data-list="bullet">Scale traffic and monetization together</li></ul></div><hr style="color: #000000;"><h2  class="t-redactor__h2">Google MCM FAQ</h2><h3  class="t-redactor__h3">Is Google MCM better than AdSense?</h3><div class="t-redactor__text">Yes. MCM provides access to AdX and multiple demand partners, typically resulting in higher CPMs.</div><h3  class="t-redactor__h3">Do I need Google Ad Manager?</h3><div class="t-redactor__text">Yes. A GAM account is required to accept MCM invitations.</div><h3  class="t-redactor__h3">How long does MCM approval take?</h3><div class="t-redactor__text">Typically 2 days to 4 weeks depending on compliance review.</div><h3  class="t-redactor__h3">Can I use multiple MCM partners?</h3><div class="t-redactor__text">Yes, using Manage Inventory delegation.</div><h3  class="t-redactor__h3">Is there minimum traffic?</h3><div class="t-redactor__text">Google does not publish official thresholds, but consistent traffic is recommended.</div><h3  class="t-redactor__h3">Still have questions?</h3><div class="t-redactor__text">If you didn’t find the answer you were looking for, feel free to contact our team at sales@contenta.ai . You can also explore our Help Center for step-by-step guides and onboarding instructions: <a href="https://support.contenta.ai" target="_blank" rel="noreferrer noopener">https://support.contenta.ai</a></div>]]></turbo:content>
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